10 Signs it’s Time to Rebrand

Rebrand is a term that strikes a certain trepidation in business owners. It's at once scary and exciting; strangely daunting for a seven letter word. It's also one of those things we're never quite sure when to begin and as such often gets put off for years. But this can be problematic, and ignoring the [...]

By |2022-12-12T11:52:24+00:00January 5th, 2022|Branding|1 Comment

Colour in Branding – Green

One of the things people remember first about a brand is it’s colour choices. In this series of articles, we’ll be looking at what each colour says about a brand, how it makes people react and what messages it sends. This article looks at the colour green and the brand messages it promotes.   Green is a secondary colour, the [...]

By |2022-01-20T11:51:51+00:00April 21st, 2021|Branding, Colour, Design, Marketing|1 Comment

Defining the Journey

  Deciding to step out on your brand journey is only the first step, and doing so without direction can leave even the most seasoned adventurer lost in the wilderness. Branding can in some ways be like hiking - it's easy to get out and start, but without direction you can end up lost and [...]

By |2022-10-27T13:26:08+00:00November 17th, 2020|Branding, Marketing|0 Comments

Colour in Branding – Orange

One of the things people remember first about a brand is it's colour choices. In this series of articles, we'll be looking at what each colour says about a brand, how it makes people react and what message it sends. This article looks at the colour orange and the brand messages it promotes.   Orange [...]

By |2020-10-30T10:19:53+00:00October 30th, 2020|Branding, Colour, Design, Marketing|0 Comments

Colour in Branding – Red

One of the things people remember first about a brand is it’s colour choices. In this series of infographics we’ll be looking at what each colour says about a brand, how it makes people react and what message it sends. This infographic looks at the colour red and the brand messages it promotes.   Red [...]

By |2020-10-30T09:56:20+00:00October 2nd, 2020|Branding, Colour, Design, Marketing|0 Comments

Your Brand Journey

  Most brands start with a single step. The idea that even huge brands like Disney, Mcdonalds and Nintendo started out fully formed is ludicrous. Brands evolve and change over time to fit ever changing markets and trends. The above brands are strong as they have evolved over decades (and in the case of Nintendo, [...]

By |2020-11-17T16:11:35+00:00August 28th, 2020|Branding, Marketing|0 Comments

Design of the Wild

  When I was about 10 years old, my uncle bought me a Nintendo 64. With it, a copy of The Legend of Zelda: Ocarina of Time. It was a game that captivated me entirely, speaking directly to my love of adventure and fantastical worlds. I still play every Zelda game on release over 20 [...]

By |2022-05-20T08:52:32+00:00June 17th, 2020|Branding, Colour, Popular Culture, Shapes|1 Comment

Colour in Branding – Yellow

One of the things people remember first about a brand is it’s colour choices. In this series of infographics we’ll be looking at what each colour says about a brand, how it makes people react and what message it sends. This infographic looks at the colour yellow and the brand messages it promotes.   Yellow [...]

By |2020-09-30T12:22:45+00:00August 7th, 2019|Branding, Colour, Design, Marketing|0 Comments
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