Brand loyalty refers to positive emotions that consumers associate with a brand. It is a measurement of how likely customers are to return, despite competitor's efforts. The concept is nothing new but is becoming ever more important as clients have more choice. It's a constant struggle between brands, hoping to lure new customers while retaining [...]
An adventurer is often propelled into action by their quest. Whether it's destroying a magic ring, slaying a timeless evil or relieving a besieged village, the quest is what gives the hero drive. Quests and missions are drivers of purpose and great acts of heroism. They are the call to adventure, and are surprisingly common [...]
Two generals are sent to lay siege to enemy castles. The first is sent with elite warriors. The second has a less experienced force. They must complete their task in a month. The first general leaves immediately. They attack the castle in a brutal frontal assault. The fighting is fierce and intense. Within a [...]
On your adventure, you come across a village under siege from bandits. You have your own mission, but without aid, the villagers will surely lose their harvest - or worse. Do you turn and leave them to their plight, or step in and help? Empathy is the skill that allows us to see the [...]
I'm a bit Chaotic Good. Most of you reading this are going to be utterly bemused by that statement, though I'd wager a small number are nodding sagely and know exactly what I mean. Chaotic Good is an alignment in Dungeons & Dragons. The alignment system is a way of determining a character's [...]
One of the things people remember first about a brand is it’s colour choices. In this series of articles, I’ll be looking at what each colour says about a brand, how it makes people react and what messages it sends. This article looks at the colour purple and the brand messages it promotes. Purple [...]
Rebrand is a term that strikes a certain trepidation in business owners. It's at once scary and exciting; strangely daunting for a seven letter word. It's also one of those things we're never quite sure when to begin and as such often gets put off for years. But this can be problematic, and ignoring the [...]
One of the things people remember first about a brand is it’s colour choices. In this series of articles, we’ll be looking at what each colour says about a brand, how it makes people react and what messages it sends. This article looks at the colour green and the brand messages it promotes. Green is a secondary colour, the [...]
When it comes to creating, maintaining and growing your brand, it’s important to understand what personality it has. Like people, brands have personalities that influence how they connect with an audience. People respond better to brands speaking their language, and having an archetype can help you find that voice easier. Brand personalities are great because [...]
Deciding to step out on your brand journey is only the first step, and doing so without direction can leave even the most seasoned adventurer lost in the wilderness. Branding can in some ways be like hiking - it's easy to get out and start, but without direction you can end up lost and [...]
