We are a society built on mythology - people love a good story. From the most ancient of civilisations through to the modern day, we’ve used myths and legends to entertain, teach and connect. Over time, folklore has become a part of a shared language, able to transcend communication barriers and connect people with shared [...]
Red - the colour of fire and passion. It’s the colour that gets us hot under the collar and riled up. Red colour psychology is a warming influence that inflames passion and gets the heart racing! This article is part of a series exploring colour psychology in branding and how it affects brand perception and [...]
Ironclad - How to build trust with branding There’s one value I hear crop up more than almost any other. Trust. It’s by far the most common thing that people want to associate with their brand. And why wouldn’t they? Having a trusted brand means more sales, so business owners always want to understand how [...]
Blue - the colour of sea and sky. A harbinger of limitless potential and infinite calm. Blue in colour psychology is a cooling influence that tempers passions and creates stability. This article is part of a series exploring colour psychology in branding, and how it affects perceptions of a brand and moulds its image. Blue [...]
Brand Communication - The Warrior's Battlecry Brand communication - the act of how a brand communicates - is just as important the message. You could craft the most incredible message, with all the right terms and phrases, but if it is not communicated effectively it will still fall flat. In the final article on the [...]
Brand Clarity - The Warrior’s Colours You need brand clarity. Clear enough for you? I’m certainly going to go into more detail but like a clear brand message, it was important to be to the point as soon as possible. This article follows on from ‘Maintaining Brand Consistency – The Warrior’s Code’ as the second [...]
How Brand Strategy Sessions Help Your Business - Crafting a Battleplan A strong brand strategy is one of the most important (yet undervalued) tools in your arsenal. While action is important, without effective planning any outcomes are entirely left to chance. If you want to come out on top, that isn’t good enough. Brand [...]
Brand Consistency By now, you’re well aware that a brand is more than a catchy tagline or snazzy logo (and if you aren’t, read why here). However, one of the biggest challenges business owners face is maintaining brand consistency. In this article, we’ll explore brand consistency and how to use it to get ahead of [...]
Starting a Brand - How it Helps your Business Starting a brand is both exciting and daunting. You may be a startup, new to business and about to jump into building your first brand. You could be a veteran, savvy in business but new to understanding how to make the most of your brand. [...]
Brand Spirit Animal Exercise - Walking the Druid's Path The brand spirit animal exercise is a favourite of mine. It’s not the most involved or cunning exercise, but it’s ALWAYS fun. It makes for a great early ice-breaker in the brand discovery process. In this article, I’ll break it down and explain why you [...]