About Daniel

Daniel lives and works in the seaside town of Bournemouth, UK. He enjoys being creative with as many mediums as he can, cooking everything in layers and pretending to be a warrior at every given opportunity.

How Marketing and Design Work Better Together

Marketers and designers can sometimes seem at odds to one another. Marketing is perceived as very data driven, all about metrics and performance, whereas design is seen as purely creative and visual. These two camps should be at odds with one another, right? Well, I believe that marketing and design work better together than apart. [...]

By |2022-09-12T11:58:27+00:00September 12th, 2022|Design, Marketing|0 Comments

Why you should partner with a brand strategist

Across this blog, I frequently write about the importance of branding your own business, but there’s something else that a great brand strategist can offer - partnership. To partner with a brand strategist is to open up a world of opportunity for yourself and your clients, that doesn't just end at your visual identity.   [...]

By |2022-08-26T14:40:12+00:00August 25th, 2022|Brand Strategy|0 Comments

How to Keep Your Designer Happy

There are many things that a happy designer can do that a frustrated one can't. Contrary to popular belief, creativity often doesn't come from pain. The trope of the 'tortured creative' is, for the most part, incorrect. As such, a relaxed designer is more likely to be able to find more creative solutions to problems. [...]

By |2022-05-06T12:42:53+00:00May 6th, 2022|Creative, Design|0 Comments

Brand Loyalty – Red vs Blue

Brand loyalty refers to positive emotions that consumers associate with a brand. It is a measurement of how likely customers are to return, despite competitor's efforts. The concept is nothing new but is becoming ever more important as clients have more choice. It's a constant struggle between brands, hoping to lure new customers while retaining [...]

By |2022-04-22T11:21:19+00:00April 22nd, 2022|Brand Strategy, Marketing|0 Comments

Accepting the Quest – Your Mission Statement

An adventurer is often propelled into action by their quest. Whether it's destroying a magic ring, slaying a timeless evil or relieving a besieged village, the quest is what gives the hero drive. Quests and missions are drivers of purpose and great acts of heroism. They are the call to adventure, and are surprisingly common [...]

By |2022-04-08T10:46:26+00:00April 8th, 2022|Brand Strategy|2 Comments
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