When I was about 10 years old, my uncle bought me a Nintendo 64. With it, a copy of The Legend of Zelda: Ocarina of Time. It was a game that captivated me entirely, speaking directly to my love of adventure and fantastical worlds. I still play every Zelda game on release over 20 [...]
People tend to notice colour in logos first, but shapes are just as important. In this series, we’ll look at common shapes used in design and what they mean. This article looks at horizontal lines. Horizontal lines Horizontal lines are used to create a strong sense of tranquillity and calm. Their simple, 'A to B' [...]
People tend to notice colour in logos first, but shapes are just as important. In this series, we’ll look at common shapes used in design and what they mean. This article looks at triangles. Triangles Triangles can be found in all aspects of life, though they are commonly seen in construction as they are the [...]
The shape psychology of circles makes them a powerful element in design and it's important to understand the meaning behind them. Colour is a vital part of a brand’s identity – but just as important is shape. The silhouette of a design is often noticed before colour is registered. As such, understanding what shapes [...]
Squares are an important building block of design. The shape psychology of squares and rectangles creates a set of feelings and emotions that the canny brand owner can use to their advantage. Colour is a vital part of a brand's identity - but just as important is shape. The silhouette of a design is [...]