When it comes to a brand, most people think of the visual identity first - and in most cases, the logo. Although it's true that there is much, much more to a brand, there is no denying that good visuals are one of the most appealing aspects of a brand. So why, oh why, do [...]
Brand loyalty refers to positive emotions that consumers associate with a brand. It is a measurement of how likely customers are to return, despite competitor's efforts. The concept is nothing new but is becoming ever more important as clients have more choice. It's a constant struggle between brands, hoping to lure new customers while retaining [...]
On your adventure, you come across a village under siege from bandits. You have your own mission, but without aid, the villagers will surely lose their harvest - or worse. Do you turn and leave them to their plight, or step in and help? Empathy is the skill that allows us to see the [...]
One of the things people remember first about a brand is it’s colour choices. In this series of articles, I’ll be looking at what each colour says about a brand, how it makes people react and what messages it sends. This article looks at the colour purple and the brand messages it promotes. Purple [...]
One of the things people remember first about a brand is it's colour choices. In this series of articles, we'll be looking at what each colour says about a brand, how it makes people react and what message it sends. This article looks at the colour orange and the brand messages it promotes. Orange [...]
Most brands start with a single step. The idea that even huge brands like Disney, Mcdonalds and Nintendo started out fully formed is ludicrous. Brands evolve and change over time to fit ever changing markets and trends. The above brands are strong as they have evolved over decades (and in the case of Nintendo, [...]
Semiotics - the study of signs At 6:44am (local), in an airport bathroom in Narita, Japan, I reach for a curved, chrome tap with a blue circle on the handle. Despite my 13 hour flight (not to mention the 6 hour change in Hong Kong), my instincts tell me that, even half the [...]
