Visual Identity – Your Brand’s Arms & Armour

When it comes to a brand, most people think of the visual identity first - and in most cases, the logo. Although it's true that there is much, much more to a brand, there is no denying that good visuals are one of the most appealing aspects of a brand. So why, oh why, do [...]

By |2022-11-15T16:12:16+00:00November 15th, 2022|Brand Strategy, Branding, Colour|0 Comments

Brand Loyalty – Red vs Blue

Brand loyalty refers to positive emotions that consumers associate with a brand. It is a measurement of how likely customers are to return, despite competitor's efforts. The concept is nothing new but is becoming ever more important as clients have more choice. It's a constant struggle between brands, hoping to lure new customers while retaining [...]

By |2022-04-22T11:21:19+00:00April 22nd, 2022|Brand Strategy, Marketing|0 Comments

Why Empathy is Vital to Great Design

On your adventure, you come across a village under siege from bandits. You have your own mission, but without aid, the villagers will surely lose their harvest - or worse. Do you turn and leave them to their plight, or step in and help?   Empathy is the skill that allows us to see the [...]

By |2022-11-08T17:27:35+00:00March 4th, 2022|Brand Strategy, Branding, Design|0 Comments

Colour in Branding – Orange

One of the things people remember first about a brand is it's colour choices. In this series of articles, we'll be looking at what each colour says about a brand, how it makes people react and what message it sends. This article looks at the colour orange and the brand messages it promotes.   Orange [...]

By |2020-10-30T10:19:53+00:00October 30th, 2020|Branding, Colour, Design, Marketing|0 Comments

Semiotics

Semiotics - the study of signs     At 6:44am (local), in an airport bathroom in Narita, Japan, I reach for a curved, chrome tap with a blue circle on the handle. Despite my 13 hour flight (not to mention the 6 hour change in Hong Kong), my instincts tell me that, even half the [...]

By |2020-03-13T12:54:50+00:00October 21st, 2019|Branding, Marketing|2 Comments
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