Branding is a huge part of the market strategy for any business. Increasingly, people shop with brands that speak to their core values. With so much choice, they can afford to. As such, your brand needs to be strong and clear to stand out amongst the others in your market. This is often a [...]
People tend to notice colour in logos first, but shapes are just as important. In this series, we’ll look at common shapes used in design and what they mean. This article looks at triangles. Triangles Triangles can be found in all aspects of life, though they are commonly seen in construction as they are the [...]
Building Better Branding - Part 1 Branding is a huge part of the market strategy for any business. Increasingly, people shop with brands that speak to their core values. With so much choice, they can afford to. As such, your brand needs to be strong and clear to stand out amongst the others in [...]
The shape psychology of circles makes them a powerful element in design and it's important to understand the meaning behind them. Colour is a vital part of a brand’s identity – but just as important is shape. The silhouette of a design is often noticed before colour is registered. As such, understanding what shapes [...]
Squares are an important building block of design. The shape psychology of squares and rectangles creates a set of feelings and emotions that the canny brand owner can use to their advantage. Colour is a vital part of a brand's identity - but just as important is shape. The silhouette of a design is [...]
Today we find ourselves looking at an interesting branding project involving some elements of Japanese design that have been used within the Shinto religion, Samurai crests and right through to modern Japanese logo design. The Tomoe is a design that resembles a comma, and is a common design element in Kamon, Japanese family crests, that [...]