One of the things people remember first about a brand is it’s colour choices. In this series of articles, we’ll be looking at what each colour says about a brand, how it makes people react and what messages it sends. This article looks at the colour green and the brand messages it promotes. Green is a secondary colour, the [...]
Deciding to step out on your brand journey is only the first step, and doing so without direction can leave even the most seasoned adventurer lost in the wilderness. Branding can in some ways be like hiking - it's easy to get out and start, but without direction you can end up lost and [...]
One of the things people remember first about a brand is it's colour choices. In this series of articles, we'll be looking at what each colour says about a brand, how it makes people react and what message it sends. This article looks at the colour orange and the brand messages it promotes. Orange [...]
One of the things people remember first about a brand is it’s colour choices. In this series of infographics we’ll be looking at what each colour says about a brand, how it makes people react and what message it sends. This infographic looks at the colour red and the brand messages it promotes. Red [...]
One of the things people remember first about a brand is it’s colour choices. In this series of infographics we’ll be looking at what each colour says about a brand, how it makes people react and what message it sends. This infographic looks at the colour blue and the brand messages it promotes. Blue [...]
Most brands start with a single step. The idea that even huge brands like Disney, Mcdonalds and Nintendo started out fully formed is ludicrous. Brands evolve and change over time to fit ever changing markets and trends. The above brands are strong as they have evolved over decades (and in the case of Nintendo, [...]
When it comes to your brand, the logo is often a star player in your brand identity. It holds a prominent position and, when designed correctly, can be a powerful marketing tool in itself. So getting it right is important, but why is it difficult? Surely it’s just a drawing, that shouldn’t be [...]
When I was about 10 years old, my uncle bought me a Nintendo 64. With it, a copy of The Legend of Zelda: Ocarina of Time. It was a game that captivated me entirely, speaking directly to my love of adventure and fantastical worlds. I still play every Zelda game on release over 20 [...]
Semiotics - the study of signs At 6:44am (local), in an airport bathroom in Narita, Japan, I reach for a curved, chrome tap with a blue circle on the handle. Despite my 13 hour flight (not to mention the 6 hour change in Hong Kong), my instincts tell me that, even half the [...]
One of the things people remember first about a brand is it’s colour choices. In this series of infographics we’ll be looking at what each colour says about a brand, how it makes people react and what message it sends. This infographic looks at the colour yellow and the brand messages it promotes. Yellow [...]