Storytelling is the spark that brings your brand to life. While clever taglines and pretty visuals attract attention, the real connective tissue of your brand is the stories you weave. These are more than fantastic tales or epic sagas; they’re the best tools for building an emotional connection with your audience. The problem is, small [...]
DIY Design Pitfalls - When it's time to call in the experts It’s easier than ever to do it yourself. Entrepreneurs and small business owners can access budget-friendly design solutions with platforms like Canva, Adobe Express and online logo generators. However, while DIY design has many benefits, it also has some pitfalls. And if [...]
Purple – the colour of luxury and mystery. It's the colour that invokes artistic expression and deep spirituality. Purple colour psychology can be either cooling or warming, making it a subtle colour with many potential uses. This article is part of a series exploring colour psychology in branding and how it affects brand perception and [...]
Consumers have more choices than ever before - and are drawn to brands they can trust. But what fuels this trust? Though the answer contains a myriad of elements, there is one that often stands out - a strong logo. But why? This is where the Talisman Effect comes into play. It’s when a logo [...]
Brand Strategy is one of the most important aspects of building a bold, unique brand. But when I first started my adventure, I wasn’t even sure how to define it. That’s why this fortnight’s article isn’t going to focus directly on a single aspect of branding. Instead, I’m going to show you my journey - [...]
Yellow - the colour of sunlight and summer. It’s the colour that makes us feel joyful and optimistic. Yellow in colour psychology is a warming influence, providing energy and making life look that little bit brighter! This article is part of a series exploring colour psychology in branding and how it affects brand perception and [...]
Ironclad - How to build trust with branding There’s one value I hear crop up more than almost any other. Trust. It’s by far the most common thing that people want to associate with their brand. And why wouldn’t they? Having a trusted brand means more sales, so business owners always want to understand how [...]
Blue - the colour of sea and sky. A harbinger of limitless potential and infinite calm. Blue in colour psychology is a cooling influence that tempers passions and creates stability. This article is part of a series exploring colour psychology in branding, and how it affects perceptions of a brand and moulds its image. Blue [...]
‘Oh god,’ you think ‘not design jargon’ as you open a reply from your graphic designer. ‘Please, god, no more graphic design terms.’ Every industry has its terms that seem like they’re in a different language (and sometimes are). They can leave you feeling confused and bewildered. You can just imagine the designer’s smugness: [...]
When it comes to your brand identity, font choice is sometimes left at the back of the queue. It’s easy to understand why shape and colour are important, but why do fonts matter? The simple explanation is that they provide another way for your brand to stand out. Often, font choices can make [...]