Yellow Colour Psychology in Branding

Yellow - the colour of sunlight and summer. It’s the colour that makes us feel joyful and optimistic. Yellow in colour psychology is a warming influence, providing energy and making life look that little bit brighter! This article is part of a series exploring colour psychology in branding and how it affects brand perception and [...]

By |2025-01-29T15:48:15+00:00September 6th, 2024|Brand Strategy, Branding, Colour, Design, Marketing|0 Comments

Why do fonts matter?

When it comes to your brand identity, font choice is sometimes left at the back of the queue. It’s easy to understand why shape and colour are important, but why do fonts matter?   The simple explanation is that they provide another way for your brand to stand out.   Often, font choices can make [...]

By |2023-05-09T10:09:13+00:00May 9th, 2023|Brand Strategy, Branding, Fonts|2 Comments
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