Why do fonts matter?

When it comes to your brand identity, font choice is sometimes left at the back of the queue. It’s easy to understand why shape and colour are important, but why do fonts matter?   The simple explanation is that they provide another way for your brand to stand out.   Often, font choices can make [...]

By |2023-05-09T10:09:13+00:00May 9th, 2023|Brand Strategy, Branding, Fonts|1 Comment

Colour in Branding – Yellow

One of the things people remember first about a brand is it’s colour choices. In this series of infographics we’ll be looking at what each colour says about a brand, how it makes people react and what message it sends. This infographic looks at the colour yellow and the brand messages it promotes.   Yellow [...]

By |2020-09-30T12:22:45+00:00August 7th, 2019|Branding, Colour, Design, Marketing|0 Comments
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