The word ‘brand’ is thrown around a lot. It is frequently used to describe several things - from a business as an entity to the images associated with it. The thing is a lot of what we offhandedly refer to as ‘brand’ is not correct. Brand is perception and understanding this helps focus your efforts [...]
A balanced brand is essential to captivating an audience while staying true to your identity. Simply being creative isn’t enough anymore as so many brands seek the attention of consumers. This balancing act requires many traits - and too often, brands fail in one or more areas. Many businesses fail because their brand is unbalanced, [...]
Purpose-driven branding is better for your brand’s image. It is more than your logo and the colours you use. It’s more than catchy slogans and pithy taglines. Beyond merely looking good, the image your brand projects depends on how you resonate with your clients on a deeper level. That is where your brand purpose [...]
Why should you have Bold Branding? There’s a reason bold branding does better. Pushing boundaries and creating change is more noticeable than going ‘by the book’. As more businesses realise how powerful good branding is, it becomes harder to stand out. And that’s what you want to do, right? No one likes a wallflower. Branding [...]
‘Oh god,’ you think ‘not design jargon’ as you open a reply from your graphic designer. ‘Please, god, no more graphic design terms.’ Every industry has its terms that seem like they’re in a different language (and sometimes are). They can leave you feeling confused and bewildered. You can just imagine the designer’s smugness: [...]
First impressions matter. We make hundreds of tiny decisions every day based on initial thoughts and instincts. So how your brand looks is vital. The problem is, that navigating graphic design for small business is tough. It's like being lost in a colossal maze. The tight confines of a maze can be disorienting if [...]
There’s no feeling quite like being lost. The moment you look around and realise you don’t know where the hell you are is confusing and anxiety-inducing. When it happens in your brand, it’s the same - this is where your brand strategy saves you. Any good adventurer will tell you there are three things [...]
To the casual observer, branding and marketing may appear to be the same. They're both inherently mysterious disciplines - branding is often described as a 'dark art'. They also have similar aims and goals, namely to aid the selling of a product or service. They both naturally lead to assisting sales (though I'll leave sales [...]
It's not what you say - it's how you say it. I know, it's pretty cliché, but it's true. Especially when it comes to your brand voice. The voice is your herald, it announces your arrival. It has the power to inspire or extinguish, to praise or belittle. To create or destroy. It can [...]
Marketers and designers can sometimes seem at odds to one another. Marketing is perceived as very data driven, all about metrics and performance, whereas design is seen as purely creative and visual. These two camps should be at odds with one another, right? Well, I believe that marketing and design work better together than apart. [...]