When it comes to a brand, most people think of the visual identity first - and in most cases, the logo. Although it's true that there is much, much more to a brand, there is no denying that good visuals are one of the most appealing aspects of a brand. So why, oh why, do [...]
People tend to notice colour in logos first, but shapes are just as important. In this series, we’ll look at common shapes used in design and what they mean. This article looks at horizontal lines. Horizontal lines Horizontal lines are used to create a strong sense of tranquillity and calm. Their simple, 'A to B' [...]
People tend to notice colour in logos first, but shapes are just as important. In this series, we’ll look at common shapes used in design and what they mean. This article looks at triangles. Triangles Triangles can be found in all aspects of life, though they are commonly seen in construction as they are the [...]
Colour tends to be the first thing that people notice about logos, but shapes are just as important. In this series, we’ll look at common shapes used in design and what they mean. This article looks at round shapes, specifically circles, ovals and rings. Circles Circles are used in day-to-day life for [...]
Although colour tends to be the first thing that people notice about logos, shapes are just as important. In this series, we'll look at common shapes used in design and what they mean. The first article looks at four sided shapes - squares and rectangles. Squares and Rectangles We see four [...]
