Consumers have more choices than ever before - and are drawn to brands they can trust. But what fuels this trust? Though the answer contains a myriad of elements, there is one that often stands out - a strong logo. But why? This is where the Talisman Effect comes into play. It’s when a logo [...]
Green - the colour of life and growth. It’s the colour that makes us feel peaceful and uplifted. Green colour psychology generally provides a reserved, relaxing feeling because it is a cool colour. This article is part of a series exploring colour psychology in branding and how it affects brand perception and moulds its image. [...]
Yellow - the colour of sunlight and summer. It’s the colour that makes us feel joyful and optimistic. Yellow in colour psychology is a warming influence, providing energy and making life look that little bit brighter! This article is part of a series exploring colour psychology in branding and how it affects brand perception and [...]
Red - the colour of fire and passion. It’s the colour that gets us hot under the collar and riled up. Red colour psychology is a warming influence that inflames passion and gets the heart racing! This article is part of a series exploring colour psychology in branding and how it affects brand perception and [...]
Ironclad - How to build trust with branding There’s one value I hear crop up more than almost any other. Trust. It’s by far the most common thing that people want to associate with their brand. And why wouldn’t they? Having a trusted brand means more sales, so business owners always want to understand how [...]
Blue - the colour of sea and sky. A harbinger of limitless potential and infinite calm. Blue in colour psychology is a cooling influence that tempers passions and creates stability. This article is part of a series exploring colour psychology in branding, and how it affects perceptions of a brand and moulds its image. Blue [...]
‘Oh god,’ you think ‘not design jargon’ as you open a reply from your graphic designer. ‘Please, god, no more graphic design terms.’ Every industry has its terms that seem like they’re in a different language (and sometimes are). They can leave you feeling confused and bewildered. You can just imagine the designer’s smugness: [...]
When it comes to your brand identity, font choice is sometimes left at the back of the queue. It’s easy to understand why shape and colour are important, but why do fonts matter? The simple explanation is that they provide another way for your brand to stand out. Often, font choices can make [...]
'Are you worried about Canva?' I've been asked this question a few times. On the surface, it makes sense. I'm a graphic designer and make a living through design. Therefore, any form of automation or 'DIY' option should be a killer for my business. It's not hard to see why some designers feel uneasy about [...]
One of the things people remember first about a brand is it’s colour choices. In this series of articles, I’ll be looking at what each colour says about a brand, how it makes people react and what messages it sends. This article looks at the colour purple and the brand messages it promotes. Purple [...]