When it comes to your brand identity, font choice is sometimes left at the back of the queue. It’s easy to understand why shape and colour are important, but why do fonts matter? The simple explanation is that they provide another way for your brand to stand out. Often, font choices can make [...]
'Are you worried about Canva?' I've been asked this question a few times. On the surface, it makes sense. I'm a graphic designer and make a living through design. Therefore, any form of automation or 'DIY' option should be a killer for my business. It's not hard to see why some designers feel uneasy about [...]
One of the things people remember first about a brand is it’s colour choices. In this series of articles, I’ll be looking at what each colour says about a brand, how it makes people react and what messages it sends. This article looks at the colour purple and the brand messages it promotes. Purple [...]
One of the things people remember first about a brand is it’s colour choices. In this series of articles, we’ll be looking at what each colour says about a brand, how it makes people react and what messages it sends. This article looks at the colour green and the brand messages it promotes. Green is a secondary colour, the [...]
One of the things people remember first about a brand is it’s colour choices. In this series of infographics we’ll be looking at what each colour says about a brand, how it makes people react and what message it sends. This infographic looks at the colour red and the brand messages it promotes. Red [...]
One of the things people remember first about a brand is it’s colour choices. In this series of infographics we’ll be looking at what each colour says about a brand, how it makes people react and what message it sends. This infographic looks at the colour blue and the brand messages it promotes. Blue [...]
When it comes to your brand, the logo is often a star player in your brand identity. It holds a prominent position and, when designed correctly, can be a powerful marketing tool in itself. So getting it right is important, but why is it difficult? Surely it’s just a drawing, that shouldn’t be [...]
One of the things people remember first about a brand is it’s colour choices. In this series of infographics we’ll be looking at what each colour says about a brand, how it makes people react and what message it sends. This infographic looks at the colour yellow and the brand messages it promotes. Yellow [...]
People tend to notice colour in logos first, but shapes are just as important. In this series, we’ll look at common shapes used in design and what they mean. This article looks at horizontal lines. Horizontal lines Horizontal lines are used to create a strong sense of tranquillity and calm. Their simple, 'A to B' [...]
People tend to notice colour in logos first, but shapes are just as important. In this series, we’ll look at common shapes used in design and what they mean. This article looks at triangles. Triangles Triangles can be found in all aspects of life, though they are commonly seen in construction as they are the [...]
